Marco Kohns
Founder, MyPassion.AI. Applied researcher in generative AI and growth.
Marco founded MyPassion.AI after a decade of working at the intersection of growth product management and applied generative AI. He writes and edits every career guide on this site personally, bringing together real quiz-response data with published research on motivation, flow, and labor markets.
Research and academic background
- MSc, NOVA IMS Lisbon, Information Management. Final grade 18 out of 20 (equivalent to a German 1.0).
- Thesis on generative AI for growth hacking, published in the Journal of Business Research (Q1 journal in the Business, Management and Accounting category).
- Published research profile: Google Scholar.
- Guest lecturer at CATÓLICA-LISBON Business School, delivering 10+ executive-education seminars on applied generative AI for business development, personal and professional growth.
Operator experience
- Founder at ProtoBites Venture Growth Studio. MyPassion.AI is one of the studio's portfolio projects.
- Growth Product Manager at Bounce (Series A to B stage; investors: a16z, General Catalyst, Sapphire Ventures). Helped scale the product across 100+ countries.
- Techstars Berlin mentor, advising 13 early-stage startups on growth, pricing, and onboarding.
Editorial standard for MyPassion.AI guides
Most "how to become X" articles on the internet are written by generalist content teams who have never done the transition themselves and have no underlying data. MyPassion.AI guides are built differently. Every page reflects real quiz responses from people actively considering that career, aggregated anonymously and presented alongside grounded research from flow theory, self-determination theory, and published labor-market data. Every claim is backed by one of three sources: the quiz dataset, peer-reviewed research with a working link, or Marco's first-hand operator experience.
Contact and feedback
Marco writes and edits every guide personally. If something on a page looks wrong, outdated, or could be sharper, he wants to hear it. The fastest routes are LinkedIn or X / Twitter.