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LinkedIn headline generator

Enter your role, your field, and a few skills. Get five headline options tuned for recruiters, clients, or peers, each inside LinkedIn's character limit and ready to copy. Free instant drafts, with an AI button for a fresh set.

Skills or results (up to 3)
Written for
Style

Add your role, your field, and at least one skill to see five headline options you can copy.

The 220-character limit is LinkedIn's own (240 on mobile). Headlines you generate stay on your device; nothing is saved. See all free tools

The one line that follows you

What makes a LinkedIn headline work

Your headline is the line that follows your name across the whole platform: in search, in the feed, on every comment, and in every connection request. LinkedIn fills it with your current job title by default, which quietly wastes the most seen words on your profile. A headline that works instead names your role, your field, and the value you bring, in words a person could actually search for.

The trick is to write for one audience at a time. A recruiter scanning results, a potential client sizing you up, and a peer deciding whether to follow you are looking for different things. This tool asks who you are writing for and which angle you want, then gives you five options so you can compare rather than guess.

Three inputs, five options
Step one

Say what you do

Your role and your field, in the words someone would actually search. This is the spine of every headline, so keep it plain rather than clever.

Step two

Pick who it is for

A headline for recruiters, clients, and peers reads differently. Choose the audience and the style, results-led, keyword-led, or mission-led, and the options adapt.

Step three

Compare five, keep one

You get five distinct options with live character counts. Copy the one that fits, or press the AI button for a fresh set, then keep only what is true to your experience.

The LinkedIn headline character limit

LinkedIn gives you 220 characters on desktop and up to 240 on mobile, so writing for 220 keeps the headline safe everywhere. What matters more than the total is the opening: in search results, comments, and connection requests, only the first words show before the line is cut off. Put the role and the value up front, and let keyword lists or an "Open to new roles" note sit toward the end where a trim does no harm. Every option this tool produces respects the 220-character limit and shows a live count so you never overshoot.

Headline vs About section

The two do different jobs. The headline is the hook, one line that has to make sense on its own wherever it appears. The About section is the room behind it, where you tell the story, add the proof, and expand on what the headline promised. Write the headline to earn the click and the About to reward it. If a claim needs a sentence of context, it belongs in the About, not crammed into the headline.

LinkedIn headline examples

Three people, three audiences, built by the same engine as the tool above. Use the shape; the generator fills in your details.

Product manager, written for recruiters

Results-led, so the outcome leads and the role stays searchable.

  • Product Manager | growth & analytics in SaaS
  • Product Manager driving growth in SaaS | Open to new opportunities
  • SaaS Product Manager · growth · analytics · roadmapping
  • Product Manager | Open to new opportunities
  • Product Manager helping SaaS teams with growth, analytics, roadmapping

Nurse changing careers, written for peers

Mission-led, pointing at the direction rather than the title being left behind.

  • Registered Nurse moving into health tech | patient care & clinical training in healthcare
  • Registered Nurse moving into health tech raising the bar in healthcare | Writing about patient care in healthcare
  • healthcare Registered Nurse moving into health tech · patient care · clinical training · process improvement
  • Registered Nurse moving into health tech | Writing about patient care in healthcare
  • Registered Nurse moving into health tech helping healthcare teams with patient care, clinical training, process improvement

Freelance designer, written for clients

Keyword-led, so the searchable services sit up front.

  • Brand Designer | identity design & packaging in e-commerce
  • e-commerce Brand Designer | identity design & packaging | Helping e-commerce teams win with identity design
  • e-commerce Brand Designer · identity design · packaging · Shopify
  • identity design | packaging | Shopify | e-commerce
  • Brand Designer helping e-commerce teams with identity design, packaging, Shopify

Frequently asked questions

Straight answers to what people ask before rewriting their profile.

A headline that says who you help and how, not just your job title. The default is your current role at your current company, which wastes the most valuable line on your profile. A strong headline names your role, the field you work in, and the value you bring, in plain words someone could search for. Lead with what matters to the person you want to reach, whether that is a recruiter, a client, or a peer.

220 characters on desktop, and up to 240 on mobile, so it is safest to write for 220 and make sure the first 40 or so carry the point. Your headline is truncated in search results, comments, and connection requests, where only the opening words show. Front-load the role and value; keep keyword lists and extras toward the end.

The headline is one line that follows your name everywhere on the platform, so it has to work as a standalone hook. The About section is your long-form space, up to a couple of thousand characters, where you tell the story, add proof, and expand on what the headline promises. Write the headline to earn the click; write the About to reward it.

The words someone would type to find a person like you: your role, your specialty, and your field. Recruiters and clients search by those terms, so a headline that only reads as a slogan can be missed, while one that names the role and skills is easier to find and still readable. The keyword-led option in the tool above builds exactly this kind of headline.

You can, and it is direct, but it is not your only option. LinkedIn has a separate Open to Work setting that signals recruiters without spending headline space, and you can add a short "Open to new roles" phrase at the end of the headline if you want it visible. If you are employed and job-searching quietly, use the private setting rather than the public headline.

It depends on who you are writing for. Results-led headlines lead with outcomes and suit people who want to show impact to recruiters and clients. Keyword-led headlines pack in the searchable terms and suit anyone who wants to be found. Mission-led headlines lead with the change you want to make and suit founders, creators, and people building an audience. The tool above generates all three so you can compare.

Whenever your role, focus, or goal changes, and it is worth a fresh look every few months even when nothing has. A headline written for your last job quietly works against you in your next search. Treat it as a living line, not a set-and-forget field.

It can draft strong options in seconds, which is what the AI button here does, but you own the claims. Read each one, keep the version that is true to your experience, and cut anything that overstates it. The best headline is one an AI helped you phrase and you can stand behind, not one you pasted without checking.

One that points forward, not backward. Lead with the direction you are moving toward and the transferable strength that carries across, rather than the title you are leaving. If you are still working out what that direction is, our free career quiz maps your strengths and values to matched paths in a few minutes, which is a good place to find the words for a headline you actually believe.

Your headline says what you do. The quiz tells you what you should do next.

Take the free career quiz now

For information and inspiration only. This tool is not financial, tax, legal, or career advice, and MyPassion.AI accepts no liability for decisions made using it. Every figure and template is an estimate that can differ from your circumstances, so confirm anything important with a career coach or recruiter before you act. Use of this tool and its content is subject to our Terms of Service.